Belgian Blue isn’t just a color, it’s a legacy written in gold medals and world championships. For decades, this shade has evolved alongside our partnership with Belgian Cycling, conquering podiums from the ’90s to today.

Since 1986, Raymond Vanstraelen's vision has driven us forward: biomechanical innovation tested in the lab, proven on the podium. From pioneering aerodynamic research to revolutionizing Belgian Blue dominance, from breakthrough prototypes to pro peloton victories...40 years of relentless pursuit and still accelerating.