The origin story by Raymond Vanstraelen
Founded in Belgium, the spiritual heartland of cycling, more than a hundred years of cycling history is woven into every stitch. The cycling know-how and legacy of generations of cycling lovers are translated into performance apparel and game-changing services. Developed in Belgium, race proven by pro’s and available for all racers worldwide.
It’s not about your level, it’s about your ambition. Whether you ride for glory among friends or go for Olympic gold. We want to inspire you to dream big, succeed and reach higher. And along the way, we make you a promise:
WE MAKE YOU FASTER!
With over 30 years of experience in the pro peloton, we’ve dressed champions for their most pivotal moments, supporting our athletes with the fastest speedwear as they fight their way into the cycling history books.
Our commitment matches their dedication – as they prepare for months to reach peak performance, we pour equal energy and willpower into crafting the fastest apparel for their races.
This synergy has resulted in over 1300 medals conquered at Olympic Games, World Championships, and European Championships. From the cobbles of Flanders to the tracks of Tokyo, we’ve found glory on races across the globe. And we’re still counting.
With over 30 years of experience in the pro peloton, we’ve dressed champions for their most pivotal moments, supporting our athletes with the fastest speedwear as they fight their way into the cycling history books.
Our commitment matches their dedication – as they prepare for months to reach peak performance, we pour equal energy and willpower into crafting the fastest apparel for their races.
This synergy has resulted in over 1300 medals conquered at Olympic Games, World Championships, and European Championships. From the cobbles of Flanders to the tracks of Tokyo, we’ve found glory on races across the globe. And we’re still counting.
With over 30 years of experience in the pro peloton, we’ve dressed champions for their most pivotal moments, supporting our athletes with the fastest speedwear as they fight their way into the cycling history books.
Our commitment matches their dedication – as they prepare for months to reach peak performance, we pour equal energy and willpower into crafting the fastest apparel for their races.
This synergy has resulted in over 1300 medals conquered at Olympic Games, World Championships, and European Championships. From the cobbles of Flanders to the tracks of Tokyo, we’ve found glory on races across the globe. And we’re still counting.
Koksijde
Paul Herygers
First Bioracer World Champion
Tabor
Mathieu van der Poel
Youngest World Champion Cyclocross
Rio
Greg Van Avermaet
Olympic Champion Road Race
Innsbruck
Remco Evenepoel
First World Title for Remco Evenepoel
Grenchen
Filippo Ganna
Current UCI World Hour Record
Glasgow
BDR Women's Team Sprint
Current World Record Women's Team Sprint
Paris
Remco Evenepoel
Double Olympic Champion:
- Road Race
- Time Trial
